How Fed Up Became a Startup

…and why I’m not done yet (and neither are you).

I love being at this stage of my life. I've never felt stronger or more confident in who I am. And I've never felt more in control of my destiny. But after 20 years of building brands in the beauty industry--where I mostly reported to men, and sold ideals I could no longer stand behind to women--I knew there had to be a better way. So I set out to create it.

Iris&Romeo was born from a belief that we, as women, can liberate ourselves from outdated ideals and limited choices. This is a movement to help keep our planet clean, our formulas free of toxins, and to rewrite our stories as women at every stage of our journey. The old goal was perfection and youth. The new goal is living your truth; a freedom felt and lit from within and the ultimate beauty ingredient. This is the moment when a woman stops asking for permission and starts charting her own course. This is when she falls in love with herself and her life.

Onwards,
Michele Gough Baril

Meet Michele

Our Mission

We are powered by a community of women who are finding their voice and hitting their stride. Women who are becoming MORE of themselves. The path to your truest, fullest self is full of triumphs and setbacks. Iris&Romeo is about supporting you along the way with a simplified beauty wardrobe that works for your skin and your life, and makes you feel so darn juicy and alive you can do anything you put your mind to.

Ultimately, we’re not about changing the way you look. We’re out to change the way you feel. More healthy, more vibrant, more comfortable in your own skin. Because we know, when you feel amazing you’ll lift the world (and everything in it) up.

And that’s what we live for.

VIDEO

POWER OF THE PACK

Women coming together to lift each other up: this is our kind of beauty.

How fed up became a startup

…and why I’m not done yet (and neither are you).

I love being at this stage of my life. I've never felt stronger or more confident in who I am. And I've never felt more in control of my destiny. But after 20 years of building brands in the beauty industry--where I mostly reported to men, and sold ideals I could no longer stand behind to women--I knew there had to be a better way. So I set out to create it.

Iris&Romeo was born from a belief that we, as women, can liberate ourselves from outdated ideals and limited choices. This is a movement to help keep our planet clean, our formulas free of toxins, and to rewrite our stories as women at every stage of our journey. The old goal was perfection and youth. The new goal is living your truth; a freedom felt and lit from within and the ultimate beauty ingredient. This is the moment when a woman stops asking for permission and starts charting her own course. This is when she falls in love with herself and her life.

Onwards,
Michele Gough Baril

Meet Michele

Our Mission

We are powered by a community of women who are finding their voice and hitting their stride. Women who are becoming MORE of themselves. The path to your truest, fullest self is full of triumphs and setbacks. Iris&Romeo is about supporting you along the way with a simplified beauty wardrobe that works for your skin and your life, and makes you feel so darn juicy and alive you can do anything you put your mind to.

Ultimately, we’re not about changing the way you look.
We’re out to change the way you feel.
More healthy, more vibrant, more comfortable in your own skin.
Because we know, when you feel amazing
you’ll lift the world (and everything in it) up.
And that’s what we live for.

VIDEO

POWER OF THE PACK

Women coming together to lift each other up: this is our kind of beauty.

JOIN THE CONVERSATION @IRISANDROMEO

JOIN THE CONVERSATION @IRISANDROMEO