How Fed Up Became a Startup

…and why I’m not done yet (and neither are you).

I love being in my middle years. I’ve never felt stronger or more confident in who I am. And I’ve never felt more in control of my destiny. But after 20 years as an executive in the cosmetics industry—where I mostly reported to men and marketed to 20 year-olds—I saw that the industry doesn’t see us as we are. Strong. Relevant. Growing. And when they try to talk to us? They overwhelm us with choices. Or they label us with an outdated anti-aging story. We’re not looking to turn back time—we’re evolving!

It’s why I started Iris&Romeo—to simplify beauty and make it work for your busy life and changing skin. Our clean, do-it-all hybrids are the antidote to streamline your day, and the key to juicy, glowing skin with just enough coverage and color without changing who you are.

Because we don't need to change anything—except the conversation.

Onwards,
Michele Gough Baril

Meet Michele

Our Mission

We are powered by a community of women who are finding their voice and hitting their stride. Women who are becoming MORE of themselves. The path to your truest, fullest self is full of triumphs and setbacks. Iris&Romeo is about supporting you along the way with a simplified beauty wardrobe that works for your skin and your life, and makes you feel so darn juicy and alive you can do anything you put your mind to.

Ultimately, we’re not about changing the way you look. We’re out to change the way you feel. More healthy, more vibrant, more comfortable in your own skin. Because we know, when you feel amazing you’ll lift the world (and everything in it) up.

And that’s what we live for.

VIDEO

POWER OF THE PACK

Women coming together to lift each other up: this is our kind of beauty.

How fed up became a startup

…and why I’m not done yet (and neither are you).

I love being in my middle years. I’ve never felt stronger or more confident in who I am. And I’ve never felt more in control of my destiny. But after two decades building brands in the beauty industry—where I mostly reported to men and marketed to 20 year-olds—I saw that the industry doesn’t see us as we are. Strong. Relevant. Growing. And when they try to talk to us? They overwhelm us with choices. Or they label us with an outdated anti-aging story. We’re not looking to turn back time—we’re evolving!

It’s why I started Iris&Romeo—to simplify beauty and make it work for your busy life and changing skin. Our clean, do-it-all hybrids are the antidote to streamline your day, and the key to juicy, glowing skin with just enough coverage and color without changing who you are.

Because we don't need to change anything—except the conversation.

Onwards,
Michele Gough Baril

Meet Michele

Our Mission

We are powered by a community of women who are finding their voice and hitting their stride. Women who are becoming MORE of themselves. The path to your truest, fullest self is full of triumphs and setbacks. Iris&Romeo is about supporting you along the way with a simplified beauty wardrobe that works for your skin and your life, and makes you feel so darn juicy and alive you can do anything you put your mind to.

Ultimately, we’re not about changing the way you look.
We’re out to change the way you feel.
More healthy, more vibrant, more comfortable in your own skin.
Because we know, when you feel amazing
you’ll lift the world (and everything in it) up.
And that’s what we live for.

VIDEO

POWER OF THE PACK

Women coming together to lift each other up: this is our kind of beauty.

JOIN THE CONVERSATION @IRISANDROMEO

JOIN THE CONVERSATION @IRISANDROMEO